How the Delaware Governor’s Office Unified Media Intelligence for 114 Leaders with Clipbook
200
hours saved / week
4000+
stories tracked across 50+ topics
114
stakeholders across 20 state departments receive media intelligence reports
Mila Myles, Director of Communications at the Delaware Governor's Office
Media AI built for communicators
Trusted by 275+ founders and content teams
Challenge
The State of Delaware needed a centralized intelligence solution to streamline their news tracking and empower collaborative decision-making across 20 state departments.
The Governor’s Office aligns 20 agencies to effectively serve constituent needs statewide. Each department faces its own unique challenges and priorities, but all share a common goal: delivering impactful services and advancing key policy initiatives for the people of Delaware.
Unified media intelligence is essential to this mission, as it empowers informed and coordinated decision-making at every level of state government.
Before Clipbook, the state’s communications team relied on Google Alerts to monitor everything from local policy updates to international business news — a fragmented approach that routinely missed key stories, critical publication dates, and global news coverage.
With Delaware’s unique position as a global business hub, they needed to monitor a vast international media landscape. The lack of a scalable media tracking system left the team struggling to keep pace with local, national, and international news.
The stakes were high: overlooked or delayed coverage meant missed opportunities for teams to coordinate messaging, address public concerns, and respond effectively to rapidly developing policy issues.
The State of Delaware needed a solution that would serve as the foundation of their media intelligence operation, provide comprehensive tracking across local and global outlets, and deliver timely and accurate insights to all state departments.
“Clipbook is a one-of-a-kind partner. They get what we actually need and deliver media intelligence at lightning speed with pinpoint accuracy. Clipbook has completely revolutionized how we track and respond to media.”
Solution
Clipbook’s comprehensive media intelligence transformed how the Governor’s Office and state agencies anticipate, analyze, and respond to critical news — driving cross-departmental collaboration and empowering teams to make better-informed decisions with data-driven precision.
Clipbook delivered immediate value for the teams, equipping them with comprehensive, actionable media intelligence to hit the ground running from day one. Within the first week, they gained:
Centralized insights for seamless department alignment
Automated intelligence reports from Clipbook reach hundreds of stakeholders across 20 state departments daily — including State Cabinet members, chiefs of staff, and public information officers — delivering organization-wide visibility into the Governor’s projects and priorities and enabling effective collaboration across teams.
Empirical proof of media success
Clipbook’s media intelligence provided clear evidence of the communications team’s impact by tracking feature stories, project coverage, and key media placements across all state agencies. By delivering quantifiable data on media reach, sentiment, and engagement, Clipbook demonstrated how the team’s secured media coverage directly advanced the Governor’s agenda.
Scalable media intelligence across local and international markets
The team was able to track over 50 distinct topics across local, national, and global outlets, from state-level climate initiatives to comprehensive coverage of Japanese, Chinese, and Australian international business news. Clipbook’s AI-native solution ensured timely awareness of critical news worldwide to enable informed action on every issue area relevant to the state.
Clipbook replaced hours of manual monitoring with precise, automated insights, enabling all state agencies to focus on strategic communications and advancing policy priorities instead of time-consuming media tracking.
“We got instantaneous value from Clipbook. Clipbook lets us keep pace with the news as it happens and ensures Delaware’s voice is part of the conversation — locally, nationally, and globally. It’s absolutely key to our work.”
Result
Clipbook delivered immediate, measurable value for The State of Delaware:
200
hours saved / week
4000+
stories tracked across 50+ topics
114
stakeholders across 20 state departments receive media intelligence reports
Accelerated media response
Using Clipbook’s broadcast tracking, the team accelerated response times to trending news. For instance, the communications team was able to share television coverage on social media three times faster than before — crucial for their rapid response strategy.
Enhanced media impact awareness
Instant, actionable media intelligence from Clipbook gives state agencies timely insight into what resonates with constituents and national audiences. With immediate data on issue salience and message impact, teams can confidently shape strategy, prioritize policy, and craft communications that are guided by up-to-date coverage and public sentiment.
Time savings
Clipbook helped cut the time spent on media tracking by 200 hours each week across all state agencies, freeing up valuable time and resources for higher-impact strategy work.
Looking Ahead
“Clipbook lets us keep pace with the news as it happens and ensures Delaware’s voice is part of the conversation — locally, nationally, and globally,” Director of Communications Mila Myles shared. “It’s absolutely key to our work.”
Clipbook has been essential to raising Delaware’s national and global profile. It has equipped the team with the intelligence needed to quickly adapt to a shifting media landscape and shape both their communications strategy and collaborative decisionmaking. Clipbook has been a foundational intelligence partner for the team.
