How Frontwood Strategies Scaled Client Impact 10X by Automating Media Intelligence
91,516
stories tracked across all client streams
180
hours saved / month
8
enterprise-level intelligence reports delivered to clients daily
Nell Callahan, Founder of Frontwood Strategies
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Challenge
Frontwood Strategies wanted to supercharge their client advisory services by establishing a consistent media monitoring strategy with an AI-forward solution.
Before Clipbook, Frontwood’s media monitoring process was fragmented, manual, and unsustainable.
Junior staff spent 45+ hours weekly tracking ad-hoc Google Alerts, diverting capacity from high-impact strategic work. Reports to clients also varied in quality, making it difficult to maintain a consistent standard of service across a growing client portfolio.
Without a scalable system to monitor trends and anticipate media moments, the Frontwood team struggled to validate proposed media strategies against real-time news cycles, audience interests, and the broader media landscape.
The lack of comprehensive visibility limited their ability to maximize client exposure and influence. Hiring additional staff to manage this workload seemed costly and impractical.
Frontwood needed a smarter, more efficient solution to streamline media monitoring and deliver tailored insights at scale.
“Clipbook is our go-to partner to help us do our job well. Their comprehensive media intelligence tools have been a gamechanger, allowing our team to deliver outsized impact at scale. We can now focus on executing high-value strategic initiatives for our clients rather than manual media monitoring.”
Solution
Clipbook’s AI-native solution powers the strategic, longitudinal, and actionable intelligence that Frontwood’s client services relies on.
Within a week of adopting Clipbook, Frontwood transformed its monitoring process into a scalable engine for client teams.
With Clipbook, Frontwood was able to:
Enhance client services
Clipbook automated hyper-specific, curated, and customized intelligence reports to all clients on a timely cadence.
Meet client needs with centralized insights
With Clipbook’s longitudinal tracking capabilities, Frontwood was able to automate complex workflows across eight distinct client streams. Frontwood leveraged Clipbook to make tracking media and narratives client- and industry-specific, spanning topics from healthcare policy to fintech regulations.
Uncover actionable intelligence to elevate strategies
Nell Callahan, Founder of Frontwood Strategies, recalls noticing a major shift in the prevailing media narrative through Clipbook’s longitudinal tracking – one with significant implications for a client’s public positioning. This allowed the team to effortlessly monitor emerging trends and evolving narratives and use that information to refine client messaging, identify new media opportunities, and guide the client in an emerging market.
“Clipbook has enabled us to continue to watch a rapidly changing landscape, and to do it at scale. It’s a gamechanger.”
Result
Clipbook has been a gamechanger for Frontwood Strategies:
91,516
stories tracked across all client streams
180
hours saved / month
8
enterprise-level intelligence reports delivered to clients daily
Improved client offering
Frontwood elevated the quality of their advisory services by delivering highly customized, real-time intelligence reports tailored to each client’s unique needs.
Scaled impact
Frontwood added 8 new clients, leveraging Clipbook’s AI to maintain service quality at scale. Implementing Clipbook is now standard for new clients.
Strategic media optimization
Clipbook's dashboard feature provided actionable insights, enabling Frontwood to make data-driven decisions and optimize media outreach for maximum client impact.
Time savings
The team reduced time spent on media monitoring from 45 hours / week, freeing up bandwidth to focus on the higher-value, strategic work for their clients.
Looking Ahead
As Frontwood Strategies celebrates a landmark year in 2025, marked by a record number of clients, Clipbook remains an essential partner for helping their firm scale. With Clipbook, they can continuously adapt to evolving media landscapes to support a growing client base.
“Clipbook has enabled us to continue to watch a rapidly changing landscape, and to do it at scale,” Nell shared. “It’s a gamechanger.”
