How 50 State Built a Media and Policy Intelligence Engine for 40+ National Clients with Clipbook
20,000+
stories tracked across 70+ topics
40+
clients across 50 states receive issue tracking
15%
of weekly hours saved for the research team
Shalena Edmunson, Research Director at 50 State
Danielle DeLisle, Managing Director at 50 State
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Trusted by 275+ founders and content teams
Challenge
50 State needed a scalable way to cut through high volumes of policy news and deliver tailored media intelligence to clients across every state and dozens of issue areas.
50 State stands at the epicenter of state-level public affairs, operating at the intersection of policy, politics, and business. Their clients – ranging from global brands to industry associations – depend on them for real-time intelligence on legislative, regulatory, and media developments across the country.
With clients operating in up to a dozen states each, and issue portfolios spanning everything from healthcare to AI to clean energy policy, the volume and complexity of news to track was time-consuming.
Their core research team was responsible for manually scanning thousands of headlines and legislative updates every day.
Generating weekly newsletters and client reports required hours of labor-time, and relying on basic tools like Google Alerts for manual media monitoring made it difficult to track critical developments, limiting the firm’s ability to provide a proactive, nuanced high-touch service.
In a world where policy landscapes shift overnight and stakeholders expect instant updates, 50 State needed a more effective, faster way to deliver tailored intelligence at scale to their clients.
“Clipbook is the foundation of our media and policy intelligence, enabling us to deliver deeper, broader, and more proactive insights to our clients. They’ve multiplied our capacity, turning our team into a strategic intelligence engine that covers every state and issue area.”
Solution
Clipbook became the backbone of 50 State’s media and policy intelligence operation, transforming how the team tracks, analyzes, and reports on policy and media developments for its clients.
Clipbook delivered instant impact for 50 State, enabling them to automate multi-state news tracking and streamline policy reporting, to deliver deeper, more proactive insights to clients.
Within the first week, they gained:
Automated, centralized media intelligence across all 50 states
Clipbook continuously monitors legislative, regulatory, and media developments in every state, automatically delivering the most relevant updates so 50 State never misses a critical story or policy shift.
Expansive policy intelligence powering tailored insights for every client
Clipbook’s curated media intelligence powers every client deliverable, from weekly newsletters to year-end legislative summaries. With Clipbook, 50 State can surface hyper-specific policy news — like AI regulations or healthcare legislation — while maintaining broad coverage across dozens of industries, ensuring every client receives insights tailored to their unique priorities.
Streamlined workflow for maximum team efficiency
Clipbook automates the collection, curation, and distribution of vast amounts of media and policy intelligence, enabling 50 State’s lean research team to focus on high-value, strategic client support.
Result
Clipbook delivered immediate, measurable value for 50 State:
20,000+
stories tracked across 70+ topics
40+
clients across 50 states receive issue tracking
15%
of weekly hours saved for the research team
Expanded capacity to grow client offerings
With Clipbook, 50 State delivers richer and more frequent updates to 40+ clients — without needing to bring on additional staff. Automated reporting and legislative tracking allow team members to focus on strategic projects, deepen client relationships, and launch new client offerings, enabling their lean team to cover more ground and deliver greater value at scale.
Enhanced agility to deliver strategic foresight for 40+ clients
With Clipbook, 50 State can detect emerging trends and issues across a broad range of policy areas and states, empowering their team to proactively help clients shape their priorities and deliver strategic recommendations — turning intelligence into a competitive advantage.
Time savings
Clipbook helped cut the time spent on media tracking by 20 hours each week, freeing up valuable time and resources for higher-impact strategy work.
Looking Ahead
As the policy world grows more complex and fast-paced, 50 State relies on Clipbook to fuel its growth — streamlining operations, expanding strategic offerings, and ensuring every client gets the intelligence they need to lead in their field.
Clipbook is the media engine powering 50 State’s operations, freeing their team to move faster, deliver curated insights, and scale high-quality client services nationwide.
