120 hours
saved / month by eliminating manual monitoring platforms
5x
faster speed to prepare executive-ready briefings
75%
reduction in missed mentions and data gaps
Jamie Beaton, CEO and Co-Founder at Crimson Education
Media AI built for communicators
Trusted by 275+ founders and content teams
Challenge
Crimson Education needed executive-ready media intelligence that could inform leadership decisions and demonstrate communications’ contribution to revenue and expansion.
Crimson Education is one of the largest education companies globally, serving over 100,000 students across 60+ countries.
As a premium global brand, Crimson’s communications and corporate affairs teams are critical to protecting and growing its reputation. They ensure the C‑suite stays informed on the media landscape to guide strategic decisions.
However, media monitoring was fragmented across Google Alerts, legacy tools, and manual searches — costing the team 30 hours each week and risking missed coverage. This slowed decision-making and limited focus on higher-impact work like campaign strategy and stakeholder engagement.
Leadership also lacked a quantifiable view of how communications contributed to growth, such as student acquisition, market expansion, and topline revenue.
“We had momentum, but no single source of truth for our media performance,” said Crimson Education CEO and Co-Founder Jamie Beaton. “We wanted to connect our daily work directly to business growth and decision-making.”
"Clipbook covers 100% of the sources we need. No other platform matches their level of data comprehensiveness."
Solution
Clipbook became the infrastructure layer powering Crimson’s global communications operation, unifying media, social, and policy intelligence into a single system of record.
With curated daily reports and real-time analytics, the team can detect emerging narratives, monitor competitors, and deliver high-impact insights to executives — all in a fraction of the previous time.
Clipbook powers Crimson’s C-suite and communications team in three key ways:
Comprehensive Media Coverage
Clipbook captures 100% of Crimson’s priority media, social, and policy sources, reducing the number of missed mentions by 75%. Regional news outlets, education bulletins, and university policy updates now surface automatically, enabling the C-suite to make faster, more informed strategic decisions.
Faster, Higher‑Quality Insights
Crimson’s C-suite receives executive-ready global summaries by 8 a.m. daily, compiled in under 30 minutes — a 5× speed improvement over previous manual monitoring and reporting workflows. Insights are also more relevant and directly aligned to leadership priorities.
Data‑Driven Strategy and Growth
Clipbook dashboards provide real-time analytics on earned media value, sentiment, engagement, and share of voice across markets. Crimson’s communications team can now track trend data continuously, use media insights to guide go-to-market strategy, and demonstrate how coverage drives revenue in priority markets.
“Media is now a growth signal,” says Jamie. “We can see which stories resonate and convert in which markets and feed that directly into our go-to-market playbook.”
Result
Strategic Efficiency
Clipbook delivered clear value for Crimson:
120 hours saved monthly
5× faster preparation of executive-ready briefings
75% reduction in missed media mentions
Instead of manual compilation, the communications team now focuses on stakeholder engagement, narrative development, and proactive brand shaping. Leadership can quantify communications’ impact on market expansion and revenue, aligning investment where it matters most.
Data-Driven Growth and Market Focus
Using Clipbook’s analytics on earned media value, Crimson can identify narratives and campaigns that influence business impact. Leadership is able to make data-driven decisions on where to allocate resources, doubling down on messages and markets with the highest measurable return.
Their team can also benchmark sentiment, share of voice, and media volume across regions — linking comms performance directly to business growth and commercial outcomes, as well as informing employer brand efforts and the recruitment of counselors, tutors, and strategic hires.
Reputation and Risk Management
Clipbook’s platform enables 6× faster issue detection and reduces average response time to potential crises from 24+ hours to under 4, giving Crimson confidence in mitigating reputational risks early. Competitive benchmarking also allows near‑real‑time countermessaging when competitor announcements gain traction.
With Clipbook, Crimson has turned their communications function into a strategic engine that directly fuels business growth across every market.
Looking Ahead
With Clipbook, Crimson has transformed its communications function from fragmented, manual reporting to a strategic intelligence hub driving the C-suite’s decision making. By unifying global media coverage, analytics, and strategic insights, Crimson now operates with greater visibility, speed, and confidence.
“Clipbook transformed the way we communicate impact,” says Beaton. “We can now clearly and unequivocally know how communications efforts drive growth, protect our brand, and power global strategy, all while enabling the C-suite to move faster and with better data than ever before.”
