Thursday, March 20, 2025 at 2:00 PM
From the West Wing to Hollywood: How Top PR Strategists Shape Public Perception
Explore the playbook used by political leaders, corporate giants, and entertainment moguls to handle reputational threats, leverage the media to their advantage, and craft compelling narratives that shape public perception.
Watch the full webinar on YouTube
In this webinar leadership series, you'll learn how to:
Master crisis communications
Discover the strategies Former White House Deputy Press Secretary Eric Schultz used to manage White House messaging during intense political scrutiny and congressional investigations, and how to apply them to your work.
Anticipate and prepare for reputational threats
Learn how to identify potential crises early, develop proactive communication plans, and stay ahead of the story to protect your organization’s image before issues escalate.
Control and shape narratives across media and politics
Access proven frameworks to craft clear, compelling messages that influence public opinion, navigate competing viewpoints, and maintain control of your story in high-pressure environments.
Adam Joseph
Adam Joseph is the Founder and CEO of Clipbook, a B2B AI research and analysis platform for communications, public relations, and public affairs teams. Prior to launching Clipbook, Adam was a Strategy Consultant at Boston Consulting Group, where he advised a range of Fortune 500 companies and large government agencies and officials.
Eric Schultz
Eric Schultz is the Founder of The Schultz Group, a strategic communications firm advising high-profile clients across politics, finance, and technology. Previously, Eric served as White House Deputy Press Secretary under President Barack Obama. He currently serves as President Obama's Senior Advisor and consults for TV shows like Succession and Zero Day.
