Thursday, June 12, 2025 at 1:00 PM
Carta’s Peter Walker on Mastering Business Storytelling for LinkedIn and Beyond
Learn how to weave data into your brand storytelling to drive engagement, shape public perception, and drive tangible business results.

In this webinar leadership series, you'll learn how to:
Elevate your brand with insights-driven content
Learn how to weave proprietary data into your brand storytelling. Walk away with practical tools and examples to create high-impact content that position your brand as an industry thought leader.
Transform raw data into compelling brand narratives
Discover proven strategies to identify the most relevant stories hidden within your organization’s data. Learn frameworks for translating complex datasets into clear, captivating narratives that engage audiences, build trust, and drive real business impact.
Leverage AI to make data your most powerful communications asset
Gain actionable techniques for leveraging AI to surface insights and spot emerging trends so you can stay ahead in a rapidly evolving business environment.
Adam Joseph
CEO of Clipbook
Adam Joseph is the Founder and CEO of Clipbook, a B2B AI research and analysis platform for communications, public relations, and public affairs teams. Prior to launching Clipbook, Adam was a Strategy Consultant at Boston Consulting Group, where he advised a range of Fortune 500 companies and large government agencies and officials.
Peter Walker
Head of Insights at Carta
Peter Walker is the Head of Insights at Carta and a leading authority on data-driven storytelling, having built Carta's Insights practice from the ground up to uncover timely trends that shape the private capital ecosystem. Prior to Carta, he led data visualization at The COVID Tracking Project at The Atlantic and served as a marketing executive at several tech startups.